The much anticipated second season of GLOW was released on June 29, 2018, and where better to launch their retro 80’s party, than at the iconic Muscle Beach in Venice. We printed the town pink, literally!
We gave muscle beach a GLOWING make-over and the cast took over the day, which was filled with work out classes, original show merchandise, free limos and light painting photo booths. Netflix and Lyft joined forces to promote the show while nine of the cast members, along with the show creators, a slew of influencers and two of the original Glow members from the ’80s descended on the traditionally “male-dominated” space to transform the beach into a pink GLOW experience for fans and media alike to enjoy.
We printed and installed this 20’ x 36’ laminated adhesive vinyl graphic on the back of the muscle beach gym wall. We heated the adhesive vinyl with heat guns so it would contour to all the concrete surfaces on the stage deck. This was a 14-hour installation and what a gorgeous job they did!
We also fabricated the pop-up signage booth with an array of different decals throughout the events. And let’s not forget the decals on the limo for Lift, GLOW, and Netflix!
As always, a step and repeat backdrop is great fun for photo opportunities and getting your branding out to the public!
You GLOW girls!