Ranch Out – Slideshow
Hidden Valley "Ranch Out"
We hand-painted this background for the Hidden Valley Ranch commercial. Here's how it's done!
Step 1
Since old wood is not that easy to find, we make it! One of our rugged ranch hands actually cuts new wood into different sizes and fits them together.
Step 2
Then he burns the soft wood off with a propane blow torch and brushes it off so the details of the hard wood remains! Clever, huh?
Step 3
But that’s not all, he then hand cuts the deep grooves into the wood to give it that ‘rustic vee’ look, you know, like on barns and such!
Step 4
Now it’s time for the painter!
Step 5
It’s hard to believe in this digital world but yes, people still want things hand-painted!
Step 6
Everything goes full circle as they say and hand painted signs are coming back to give printers a run for there money!
Step 7
Torsten putting on the final touches!
And voila!
Hope to see you at the next CVM roundup!
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