Hidden Valley "Ranch Out"
We hand-painted this background for the Hidden Valley Ranch commercial. Here's how it's done!
Since old wood is not that easy to find, we make it! One of our rugged ranch hands actually cuts new wood into different sizes and fits them together.
Then he burns the soft wood off with a propane blow torch and brushes it off so the details of the hard wood remains! Clever, huh?
But that’s not all, he then hand cuts the deep grooves into the wood to give it that ‘rustic vee’ look, you know, like on barns and such!
Now it’s time for the painter!
It’s hard to believe in this digital world but yes, people still want things hand-painted!
Everything goes full circle as they say and hand painted signs are coming back to give printers a run for there money!
Torsten putting on the final touches!
Hope to see you at the next CVM roundup!