Variety Sports & Entertainment Summit
We engineered this job to meet our clients needs and expectations for this specialized display!
We welded these custom-built frames and then attached two identically printed polyester banners adjacent to each other that had alternating strips removed from each banner to give it that 3D effect.
We also made the “Variety” step and repeat press wall for their red carpet entrance!
Variety’s Sports and Entertainment Summit 2017 explores opportunities surrounding the intersecting worlds of sports and multi-platform media, with headliners Michael Strahan, Erin Andrews, Dodgers CEO Stan Kasten, Lakers COO Tim Harris and more. Leading brands participating include NBA, Coca-Cola, Nike, Pepsi, Fox Sports, NFL, NHL and more.
While athletes are extending their individual brands across film/TV/digital, the larger media industry is looking to advance its sports coverage and programming to best engage with massive fan bases. Also critical, the marketing and advertising community are eyeing ways to partner with the sports community to enhance their relationships with consumers.
Variety’s Summit explored strategies and trends in these intersecting worlds of sports and entertainment.